• Promoted the movie by using online media in owned channel
• Using KOLs in different point of views for promoting the movie

RESULT

• Reach performance reached to 5M within 2 weeks

• Creating awareness for remaining the audiences that the game show comes back and spread wider to the bigger group of target
• Building the momentum and buzz via online platform by creating FB content and using KOLs

RESULT

• Program can be aware to target group
• After promote the TV program, the result is successful beyond the expectation because there are positives voices that has conversation and the guesses become to be well-known and acceptable.

• To create awareness and promote the TV program by KOLs / influencers

• To create awareness and promote the TV program by KOLs / influencers

• To create awareness and promote the TV program by KOLs / influencers

• Promoted the musical via owned channel

RESULT

• There are positive feedback from the target audiences and having earned media.

• Promoted the musical via owned channel, GDN and KOLs / influencers
• Using KOLs in different point of views for promoting the musical such as entertainment, publisher, travel and family
• Drive Sale

RESULT

• 13M impression reached target audiences through own channel contents
• There are positive voices toward the musical and generating organic media earned.

• Promoted the movie via owned channel and KOLs / influencers
• Using KOLs in different point of views for promoting the series such as clickbait, VDO gags and fans boy sport
• Enlarge group of target audience towards sub-urban people

RESULT

• Reach performance reached to 30M views via LINE application within 3 months

• Online Promote ( Creative work / Media plan )
• Build Awareness and Drive MV Views

Success

• 1,000,000 Views within 20 Hr.

• To create awareness and promote the series
• Establishing creative idea and concept theme to promote the campaign
• Creating materials for utilizing on online and on-ground activation
• Creating creative contents to promote the series on online platform
• Using KOLs to promote the series

• To create awareness of iQIYI to drive traffic to website and download iQIYI application
• Creating creative contents to promote the series on Facebook and Twitter
• Establishing creative idea and concept theme to promote the campaign
• Using KOLs & Twitter Team to promote the series

RESULT

• Positive conversation via social media platform
• Trending on twitter in every episode

• To create awareness of iQIYI to drive traffic to website and download iQIYI application
• Creating creative contents to promote the series on Facebook and Twitter
• Establishing creative idea and concept theme to promote the campaign
• Using KOLs to promote the series

RESULT

• There are positive feedback from the target audiences and having earned media.
• Trending on twitter in every episode

• To create CNY campaign awareness and stimulate product consideration
• To increase online video view and spread to unofficial channel
• To promote red cup with Chinese design limited edition promotion
• To educate how to join lucky draw campaign by using Local KOL and promotion fanpages
• To emphasize NESCAFE to be AR technology leader by coffee lover seeder posting the short video with AR packaging and AR red cup

Success

• Acheived over 12m reach within 2 months

• To create product awareness and stimulate product consideration
• To educate about cold brew process
• To promote 7-Eleven promotion
• Using KOLs to spin up the campaign

• Blast awareness of new variant using variety pages / bloggers / influencer across platform.

Success

• Achieving the set KPI performance.
• KOLs & Media support on social platform.
• Creative canvas ads production support campaign.

• The phenomenon launch campaign that everyone talk about ดี๊ดี break through and exciting that everyone unexpected

Success

• ดี๊ดีxNescafe gained over 42M total video views within 6 days.
• More than 45K users participated in this challenge and created more than 69K videos. This creation is relatively high in Thailand market.

• To create product awareness and stimulate product consideration
• Using KOLs to spin up the campaign

Success

• 17.2K tweets from twitter’s seeding and on top1 twitter trends

• To create product awareness and stimulate product consideration
• Using local KOLs to spin up the campaign

Success

• Get positive feedback from the targets

• To create product awareness and stimulate product consideration
• Using KOLs to spin up the campaign

Success

• Generate sale and obtain positive feedback from the targets

• To create product awareness and stimulate product consideration
• Using KOLs to spin up the campaign

• To create awareness and promote the campaign via media owned channel

• Proposed creative idea for campaign to make it outstanding among clusters and utilizing KOLs / influencers to promote the promotion
• To create awareness about the campaign trough creative idea and KOLs / influencers

Success

• 1.1M reach from KOLs influencer and 651K impression by Twitter seeding after launching campaign in 12 days
• Twitter seeding presented the real experiences post toward the service hence there are real users purchased the product after saw the advertisement.

• Creating creative contents that provide information by using target’s insight and blend in lifestyle in order to connect with target.

Success

• Creating a differentiation contents from the previous
• After adjustment the content direction that can easily reached to the target cause to gain high number of participants and people who are interested in the courses provided.

• Social contents maintenance and management on Facebook
• To build online community that provide information, exchange knowledge, update trends to the target
• To raise brand awareness, consideration and create demand to the target and drive the target to purchase at the clinic
• To drive traffic website & fanpage

• Social contents maintenance and management on Facebook, Instagram, Twitter and LINE Official
• To raise brand awareness, creating appealing communication that relevance to today consumer lifestyle
• To redefine brand mood & tone, adjusting the brand vibes to a fun and approachable
• To re brand positioning switch to be the mood of a products for celebration

• Promote new brand in the market to be well-known among group of target
• Creating social content on owned channel (FB and IG)
• Utilizing KOLs to generate words of mouth

• Promote new brand in the market to be well-known among group of target
• Creating social content on owned channel (FB and IG)
• Utilizing KOLs to generate words of mouth

Success

• Obtain positive feedback from inbox and order the products after launched campaign
• Design visual can define the brand identity and get positive feedback from client

• Relaunch เพจชะนีมีกึ๋น โดยปรับเปลี่ยน Persona, Character, Mood & Tone และ Logo ใหม่ทั้งหมด
• ปรับเปลี่ยนเพจ ให้เป็น Content Creator ที่เป็นทั้ง Lifestyle และสามารถ Drive Sale ได้

Success

• ยอด Engagement Rate และ Monthly Active Unique Users เพิ่มขึ้นทุกเดือน
• สามารถ Drive Sale ไปยัง Website และ Online Shopping ตามช่องทางต่างๆ ได้มากขึ้น
• มี Agency และ Brand Product ต่างๆ ติดต่อเข้ามาเพื่อให้ทำ Content ไม่ต่ำกว่า 10 แบรนด์/เดือน

• Online Communication for Brand (Creative work/ Facebook Monitoring / Media Plan / Website Production)
• เพิ่มการรับรู้สินค้าลิขสิทธิ์ให้กับกลุ่มเป้าหมาย / ปรับภาพลักษณ์ของแบรนด์ให้ดูทันสมัยขึ้น
• Client assigned to develop Brand CI / Online Communication กับสินค้าอื่นในเครือ

• Social contents maintenance and management on Facebook
• To raise brand awareness and create consideration to the target
• Using Social Content created from target’s pain point and the product is the solution

• To create awareness, consideration and build brand creditability about Krungsri Bank’s mobile application (KMA)
• To trigger targets for downloading the KMA application. Goal is to reach 5M targets in 2020 through online communication.

Success

• Achieving the set KPI performance.
• Content Facebook always-on , VDO campaign , KOLs, and Media support.

• Develop and implement a fundraising campaign including both “Box of Life” and “Blue Carpet Show” element to raise funds and recruit donors for UNICEF through digital channel.
• Create “ Box of Life ” microsite
• Create Production Materials (Hero 15 Sec. and 45 Sec., Key Visual, Photo Shot) for utilizing on online platform

• To create the campaign awareness and create consideration about the promotion
• Establishing creative idea and concept theme to promote the campaign
• Using KOLs to spin up the campaign
• Creating VDO publish via owned channel

• To create campaign awareness and drive membership registration
• Created website and application for registration
• Producing VDO campaign

• To create jingle song in order to promote promotion
• Creating materials for utilizing on online and on-ground activation
• Producing VDO animation for utilizing on online and on-ground activation

• To create character to utilize on online and on-ground activation
• To create awareness and stimulate the promotion

Success

• Gained positive feedbacks from the consumers
• There were many customers participated in the activity.

• Creating materials for utilizing on online and on-ground activation
• Adapt Global material and translate the languages
• Creating creative TH copy in the art work
• Proceeding the lucky draw permission process
• Gather the winners and announcement
• Delivery prizes to the winners

• To promote the contest in order to become well known among the targets
• Establishing the creative idea and concept to cover the campaign theme
• Creating creative contents publish via owned channel
• Creating creative EN copy in the art work and video

สร้าง VDO Production สำหรับโปรโมท Stroke Ambulance โดยโปรโมทผ่านเพจ TypeThai

• Drive online target engagement
• Update potential online platform & the channel to generate engagement
• ร่วมสมทบทุนซื้อเครื่องมือแพทย์แก่สถาบันการแพทย์จักรีนฤบดินทร์ โดยเปลี่ยนภาพโพรไฟล์เฟสบุคของคุณเป็นกรอบ
• โพรไฟล์หัวใจ Infinity Heart ในเดือนแห่งความรัก ที่ 1 รูป = บริจาค 10 บาท

Success

• More than 700K profile pictures have been created in 2 weeks.

• To establish the cmapign by creating on-ground event , FB content and using KOLs to promote the campaign event
• To create BUZZ about campaign and build brand engagement throughput the year

Success

• Gained high number of shares and participations among group of targets
• There are positive feedbacks from target about the campaign.

• To create product awareness and stimulate product consideration
• Creating social content on owned channel (FB)
• Using KOLs to spin up the campaign idea and promoting the product

Success

• Obtain positive feedback from consumers
• Obtain positive feedback from consumers

• To Drive Package Subscription
• Using KOLs to Promote Product and Drive Subscription
• Create Main Material to Support Official Channel

• Awareness Campaign: Key Theme Message to create and establish brand position in consumer’s mind with potential Message to reinforce strength of 1 Million “ล้านแรกทีพิเศษกว่าใคร”

Success

• Achieving the set KPI performance.
• Key Visual
• Landingpage
• Content Facebook always-on
• VDO campaign
• Material support media ( GDN Banner)
• Media support

• To create product awareness and stimulate product consideration
• To educate new idea concept about ‘snap out of it’ and build up BRAND with emotional content that blend in target’s insight and lifestyle
• Using KOLs to spin up the campaign idea and promoting the product

Success

• Archived KPI with Engagement Rate 24.1% (benchmark 10-15%)
• Differentiate the concept of promoting products that are different from the previous
• Gained positive feedbacks towards the content

• Key challenge is to change the negative perception of the target toward the product’s taste to positive way that relate to target’s insight
• Build up campaign by using target’s insight , which is MILO CAN is the supporter to everyone who has a dream

Success

• Turning the negative feedbacks towards product to positive way towards product and brand
• There are many positive feedbacks toward the advertisement in term of visual and content that grab target’s insight.

• To Create Consideration and Build Brand Credibility
• Using Creative idea to play around with target’s pain point and the product is the solution for solving the problem
• Using Mom representatives who has credible jobs to become the presenter in term of testimonial 
• Using KOLs to support the campaign
• Adapt Web-film in local language to get in touch with core target

• To create jingle song in order to build brand awareness and brand recognition
• To create Bo-Bear character to utilize in VDO animation for building brand recognition
• Using KOLs / influencers / publishers in group of moms and kids generated content to talk about the brand and help to increase awareness and recognition.

• Promoted the movie via owned channel, GDN and LINE application
• Using KOLs in different point of views for promoting the movie such as entertainment, horror, comedy, monk, VDO gags and local influencer

RESULT

• Revenue reached to 100M Baht within 7 days after the movie released in the cinema.
• Revenue of Box Office (Bangkok Metropolitan Region and Chiang Mai) was double higher than expectation.
• Reach performance reached to 18M within 3 weeks
• There are feedback from online audiences that requested พี่นาค2.

• Promoted the movie by using online media in owned channel

RESULT

• Reach performance reached to 10M within 2 weeks

• Created 2 applications and promoted in different fanpage.  Also, created VDO and using KOLs promoted the applications
• Grand opening the applications placed in press conference and Trailer
• Created Webapp to let the audiences playing with their profile picture

RESULT

• There are feedback from en-users that the applications could use efficiently.
• Tipping Point about the start-up business in Thailand.

• Online Campaign to promote and sustain the movie
• Created microsite to let the audiences generated personal quote themselves

RESULT

• Users shared their personal quote via social media platform. Finally, it became the viral.

• Online Campaign to promote an sustain the movie
• Created interactive game that used 2 screens sync each others which required the computer screen as display and mobile phone as joy-stick

RESULT

• Users shared the game application in order to invite their friends to battle with them.
• Also, cast gamers casted this game and the game became well-known.

• Online Campaign to promote and sustain the series
• Created memes and online contents to promote the series

RESULT

• Users shared FB contents and memes via social media platform. Finally, it became the viral.

• Online Campaign to promote and sustain the movie
• Created website and application under the gimmick of Royal Songs Composition in order to let the audiences listen the Royal Songs Composition in different instruments

RESULT

• Users generated words of mouth about Royal Songs Composition via social media platform. Finally, it became the viral.

• Online Campaign to promote and sustain the movie
• Created website and application to let the audiences generated their personal videos  under the gimmick of “แฟนเดย์”

Result

• Users shared their personal video via social media platform
• Users tagged their beloved, friend and parents in order to invite them to watch the movie. These could increase awareness and words of mouth via online platform.

• Online Campaign to Promote ‘LINE TV LIVE’ (Media Tailor-mate & Monitoring / Creative work)

SUCCESS

• ด้วยการเทคนิคโปรโมทแบบเจาะกลุ่ม และ live media optimisation ทำให้การทำแคมเปญนี้สามารถดึงคนไปดูรายการสดได้มากกว่า 3M View ( 7Days7LIVES ที่มีเนื้อหา กลุ่มเป้าหมาย วันเวลาในการถ่ายทอดสดต่างกัน และวันที่ถ่ายทอดสดก็ไม่ติดกัน)

• Online Campaign ( Creative work / Media plan)
• สร้างคอนเทนต์เพื่อให้ผู้ชมติดตามรายการพิเศษต่างๆในช่อง ตลอดช่วงการแข่งขันโอลิมปิค

SUCCESS

• Create engage up to 25% for each programs. User also share content by 40%

• Online Communication for Brand  (Creative work/ Facebook Monitoring / Media Plan / Website Production)
• เพิ่มการรับรู้สินค้าลิขสิทธิ์ให้กับกลุ่มเป้าหมาย / ปรับภาพลักษณ์ของแบรนด์ให้ดูทันสมัยขึ้น
• Support client’s e-commerce and website (information)
• Client assigned to develop Brand CI / Online Communication กับสินค้าอื่นในเครือ

SUCCESS

• User engage with content up to 25% per month
• Up sale via e-commerce 10% in 6 months

• The product need to shift target from primary school to secondary school student. The content creation need to connect with their daily life situation, finding insight from their conversation and keep Tivoli as the supporter of their happiness. Also utilize their interest with KOL or content lead them to follow

SUCCESS

• Migrate 70% target by 8 months with retaining 90% number of fans.

• Online Communication for Brand  (Creative work / Facebook Monitoring / Media Plan)
• Utilizing global content (adapt into Thai caption) and create local content. Both use on FB Fan page

SUCCESS

• ชิ้นงานLocal content ที่ผลิตขึ้นได้รับ Engagement สูงกว่าทาง Global content
• ลูกค้าขอนำชิ้นงานที่ผลิตไปใช้ในเพจ Griffin’s as global และยกเป็นเคสตัวอย่างให้ทีมทำ content ในประเทศอื่นๆ
• ลูกค้าให้ดูแล online communication ต่อเนื่องตลอดทั้งปี ทั้งเรื่องการสร้างcontent และ FB Ads support

• Online Campaign ( Creative work / Media plan)
• โปรโมทซีรีส์ที่มีกลุ่มเป้าหมายที่ไม่ใช่ direct target ของซีรีส์

SUCCESS

• Create engage up to 20% for each programs. User also share content by 30%

• Online Campaign ( Creative work / Media plan)
• โปรโมทซีรีส์ที่มีกลุ่มเป้าหมายที่ไม่ใช่ direct target ของซีรีส์

SUCCESS

• Create engage up to 20% for each programs. User also share content by 30%

• Online Campaign ( Creative work / Media plan)
• โปรโมทซีรีส์ที่มีกลุ่มเป้าหมายที่ไม่ใช่ direct target ของซีรีส์

SUCCESS

• Create engage up to 20% for each programs. User also share content by 30%

• Proposed idea and channels for campaign sustain through the year (indirect message/media target) เพื่อ Sustain Product Awareness)

SUCCESS

• Create reach and share via online user with highest number among ice-cream product during 2 months after launch

• นำเสนอไอเดีย/ช่องทางในการสร้างกระแสบนช่องทางออนไลน์ (indirect message/media target) เพื่อ Support Campaign Real Coffee (Unbranded coffee bar @ Asoke)

SUCCESS

• Create high number of share and virality create high number reach among real user
• Consumer accepted Nescafe brand as creativity approaching brand

• To create communication to help product be well know in short time is difficult, but to ride on the trend is another shortcut to bring it popular after one night. TIPCO Me is our one of success by utilizing #ของมันต้องMe to enclose our products and support the trend with seeder post as real user to drive attention among the targets

SUCCESS

• 11M impressions from twitter’s seeding and 64,250 engage on FB seeding after 5 days
• Seeding campaign created many angles of product awareness and usage as real consumer started post as well

• The short film via online to telling story about first hand mom who try to have a baby, the product were in high competitive among milk powder market in Thailand
• The film story created the message of happiness moment, also fans engage with the idea of sharing their story about happiness moment with their first child

• Twist Product Crisis นำเสนอไอเดียในการแก้ไข negative feedback บน online โดยนำเสนอ message ที่จะทำการสื่อสาร และร่วม develop web film กับทาง Production House
• ผลิต web film เพื่อสื่อสารเรื่อง Product ที่หน้าตาไม่เหมือน pack shot แต่สร้างความรู้สึกดีๆในแต่ละวัน

SUCCESS

• Users view and share web film and expanded wide
• Create earned media from real user; share photos of Panda products that might not perfectly same as pack, but it express their daily mood

• Nestle Ice cream needs to create platform to connect teenagers as the most core target. The way to connect with them in long term use. To support their need in daily life is to generate time spending with Nestle Ice-cream. 
• Nestle School application is the solutions to let them try out special offer from Nestle ice-cream, and it free to download, free for tutoring, free exercise sheet (in app)

SUCCESS

• After the campaign launch for 3 months, there are upper than 45,000 install from nation wide secondary and high school student. (as benchmark education app are around 10,000 -20,000 install in first 3 months)

Initiate Campaign to support brand’s proposition

• ออกแบบ campaign เพื่อสื่อสารการเป็นน้ำแร่ธรรมชาติออรา ที่มุ่งเน้นดูแลป่าต้นน้ำเพื่อประโยชน์ของชุมชน โดยcampaignนี้เป็นการสื่อสารกับคนเมืองเพื่อให้มีส่วนร่วมในการปลูกป่าต้นน้ำด้วย

Generate online platform to support

• เพื่อให้สะดวกในการปลูกป่าสำหรับคนเมือง จึงสร้างช่องทางการปลูกป่า ผ่านขวดน้ำแร่ออราทุกขนาด โดย scan QR Code ข้างขวด เพื่อเข้าไปปลูกต้นไม้ผ่าน Microsite
• โดยในการปลูกป่า ทั้ง 5 ภาค ผู้ร่วม campaign สามารถเลือกภาค ที่ต้องการปลูก ชนิดต้นไม้ (ที่กรมป่าไม้กำหนด) ที่จะเหมาะสมกับป่าในแต่ละภาค และใส่ชื่อให้ต้นไม้ที่เลือกปลูก เพื่อในวันที่ปลูกจริงทั้ง 17,000 ต้นจะได้มีป้ายชื่อของผู้ปลูกด้วย

SUCCESS :

• หลังจากการ Launch microsite ภายในเวลา 1.5 เดือน มีผู้เข้าร่วมปลูกผ่าน microsite ถึง 80K ต้น ทำให้ต้องขยายพื้นที่การปลูก และ มีการเพิ่มเติม mechanic ในการคัดเลือกผู้ที่ได้ปลูกต้นไม้จริง
• เนื่องจาก Fans ของออรา ให้ความสนใจ campaign รวมถึง microsite มี High organic share (10K share avg. ) จนมีศิลปิน ดาราเข้าร่วมด้วยตนเอง หรือ แฟนคลับ ปลูกต้นไม้ให้ศิลปินที่ชื่นชอบ จึงทำให้ campaign ถูก sustain ด้วยตนเอง ประกอบกับทางทีมสร้างกิจกรรมผ่านทาง FB Fan page และใช้ KOL กระตุ้นการปลูก เพื่อรักษา momentum campaign อย่างต่อเนื่องในระยะเวลา 4 เดือน

• Online Campaign for Brand (Creative work / Media Plan)
• โปรโมทสินค้าใหม่ “Travel Bra” โดยทำ web film เน้นสื่อสารเรื่อง “บราม้วนได้”
  ต่อยอดด้วยการสร้างกระแสให้ Online Influencer ออกมายืนยันว่าสินค้าดีจริง
  เน้นพูดเรื่อง insight เช่น ง่ายต่อการเก็บกระเป๋า หมดกังวลเรื่องบราเสีย
  ในขณะเดียวกันบนเพจก็มีการให้ข้อมูลสินค้าและจัดกิจกรรมบน Fan Page อีกด้วย

SUCCESS

• กลุ่มเป้าหมายนำไปบอกต่อ/สนใจซื้อสินค้าในทันที เกิด engagement up to 30%
• Drive purchase until out of stock by  2 months
• online film ได้รับ feedback ดีทั้งในแง่ของการให้ข้อมูลสินค้าและความสร้างสรรที่ทำให้วิดีโอ
  น่าสนใจ จนลูกค้านำไปใช้ต่อในภูมิภาคอาเซียน

• The ice-cream in mass target in Thailand declined due to parlour ice-cream replace consumer’s occasion, the way reconnecting teens – young adult with urbanist lifestyle is to create image with the ice-cream – not just the ice-cream, but is your style and your needs supporter

• The VDO establish benefits of the product to fit in young woman’s needs to look good. And spin up with pages create beautiful set of lifestyle with the product. The results got high interact from consumers and created share among the target